As a retailer, you always want to make additional sales and a well-written product description will give you the ability to do that. While the product photo gives customers the first visual impression, the product description gives them the information they need to determine whether the item is right for them. In this blog, you will know how to write great product descriptions that help you drive more sales. What Is A Product Description? Before learning how to write a product description, we should define what is a product description. Simply, a product description is the copy that describes the features and benefits of the product to the customer. And the goal of the product description is to provide the customer with enough information to persuade them to buy the product immediately. Why You Need Product Descriptions Product descriptions bring you a lot of benefits. First off, if you use the right keywords, they can assist with search engine optimization and rank high in the search engines. Even you can and should optimize your images, but you may not rank as high as you would if you had suitable content. Besides search engine optimization, enough information product descriptions also help to reduce return rates and lower customer service inquiries. Once customers have comprehensive information about an item, they are better to find out if a product is right for them. In addition, a well-written product description can strengthen your relationship with your customers. And the way you do depends on your product and your target audience. For example, if you are selling something like food, decorations, then injecting humor is the way to go. Whatever you do, you need to assure customers your product will improve their operations in some way. However, it depends on you and your business. Similar to every other aspect of your website, product descriptions may or may not be needed. How to Write a Persuasive Product Description? In order to help you write an efficient product description, we break down the following tips about product description writing: Think about The Who, What, Where, When, Why and How before Writing Journalists utilize the Who, What, Where, When, Why and How method for getting across the facts of their stories, and so do we. You can follow this method to have a compelling product description. Specifically, this method is answering these following questions: Who is this product for? The target audience can categorize by gender (women or men), an age group, a lifestyle demographic (new mothers, car enthusiasts), income some other defined group of people. What are the product’s basic details? This includes attributes such as sizes, colors, materials, product features, and functions. Where would someone use this product? So where your consumers can use your products, indoor or outdoor, at school or at home or anywhere. When should someone use the product? Is it meant to be used during a certain time of day, seasonally or for a specific type of occasion? It is important to point out if a product can or should be used every day or year-round, as that will speak to its long-term value. Why is this product useful or better than its competitors? This part is really important because it shows the reason why your customers should choose you instead of your competition. In this section, list out your special features or values that your competitors do not have. How does the product work? This may not be necessary for every product, but it is essential for complicated-to-use products or some special notes, which make it clearer for consumers to use. Be Direct and Specific >>> READ MORE HERE Are you considering: “how to SEO my Shopify store?” – SEO Booster app – the best Shopify SEO app will help you.